New article – You’ve written the book. The hard, lonely, soul-stretching part is done. And now it’s almost launch day, and suddenly everyone expects you to become a marketing expert overnight. If you’re staring at your calendar thinking, “I have no idea how to do this without burning out,” take a breath. You’re at the part no one warns you about.
A simple 30-day launch window works because it keeps momentum without overwhelming you. It gives you permission to show up imperfectly, talk about your book like a human, and build real connection instead of noise.